PORTFOLIO
Welcome to my portfolio page! Here, you’ll find a curated selection of recent work that highlights both my skills and my personality. Whether it's through design, strategy, or storytelling, these pieces represent the kind of work I love to do.
Beauty & Style Competitive Landscape
2025
This project is a deep dive into the Beauty & Style competitive landscape, examining how top brands position themselves, engage audiences, and respond to evolving consumer expectations. The analysis synthesizes market trends and brand strategies to uncover key insights and growth opportunities within the category.
Luxury Marketing Portfolio:
Cartier & One Hotels
2025
This project is a comparative luxury marketing analysis examining two contrasting interpretations of modern luxury: Cartier and 1 Hotels. Through digital audits, social media analysis, and in-person brand experiences, the study explores how heritage, scarcity, sustainability, and purpose shape desirability. The project highlights how both brands successfully build prestige through fundamentally different philosophies, demonstrating that luxury today is not singular but multifaceted.
Killa Dinks College Bar Collaboration
2025
Dink & Drink is a scalable experiential marketing concept developed in collaboration with Killa Dinks, designed to introduce pickleball into college nightlife through bar partnerships. The project outlines a nationwide activation strategy that combines branded tournaments, custom merchandise, and social-first promotion to drive community engagement, brand awareness, and long-term partnerships among Gen Z consumers.