Projects
Welcome to my Projects page! Here, you’ll find a curated selection of recent work that highlights both my skills and my personality. Whether it's through design, strategy, or storytelling, these pieces represent the kind of work I love to do.
Dink & Drink
2025
For this group project, we developed a new, scalable marketing strategy for the pickleball brand Killa Dinks. Our campaign, "Dink & Drink,"centered around hosting pickleball tournaments at college bars, where students could compete for a chance to win a free prize provided by the venue. The campaign included a launch event at the University of Miami's Rathskeller, featuring local micro-influencers and targeted advertising across campus to drive student engagement and brand awareness.
Personal Branding Drink
2025
For this project, I was tasked with creating a drink that reflected my personal brand. I developed "Salud", a refreshing hard seltzer infused with green tea and tequila—crafted for laid-back moments by the beach. The concept embodied my easygoing personality and love for the beach. Alongside the product, I built a full marketing campaign and activation plan to bring the brand to life and connect with its target audience.
TikTok Research Project
2025
I’m currently working on a semester-long research project that explores how TikTok influencers and content related to cosmetic enhancements influence Gen Z females to consider undergoing cosmetic procedures. We’re using both exploratory and conclusive research methods to investigate this question, combining qualitative insights with quantitative analysis. This project is a departure from my usual focus on creative marketing, but I’ve really enjoyed diving into the research and analytics side of the field. It’s given me a deeper understanding of consumer behavior and how data can shape effective marketing strategies.
