My Experience

Experience

PUBLIC RELATIONS INTERN

KCSA Strategic Communications

New York, NY (Remote)

Build and maintain media lists using Muck Rack, draft press releases, and develop media pitches to

support client outreach
Compile and analyze media coverage, create briefing books for executives’ media appearances, and

track client exposure and measure PR effectiveness
Curate and distribute weekly healthcare industry newsletters to provide key insights for internal

teams

MARKETING & ADVERTISING INTERN

3 Mad Fish

Atlantic Highlands, NJ

Designed impactful presentations, gathered market trends and consumer research using data-driven insights, developed consumer profiles, and communicated insights to internal teams using Keynote
Conducted equipment setup and on-set duties for smooth production of advertising videos, acting alongside fellow team members
Strategized tailored advertisement ideas to present to key clients in beauty industry, focusing on their new launches and unique market positioning
Developed an internal Instagram and LinkedIn launch plan designed to act as a portfolio of past campaigns, alongside other team members, displaying platform capabilities and agency results

VICE PRESIDENT COMMUNICATIONS

Zeta Tau Alpha Fraternity

Coral Gables, FL

Led and executed all strategic social media marketing initiatives for organization, enhancing brand
engagement, facilitating the growth of over 100 recruits
Analyzed performance data to plan and create Instagram and TikTok content using Canva
Served on executive board of 11 other directors to guide all operations for organization of over 300
members, including event planning, membership recruitment, and daily challenges

SOCIAL MEDIA MARKETER, FRONT DESK

Purpose Yoga Studio

Long Branch, NJ

Contributed to digital and brick-and-mortar marketing campaigns of business during launch phase
Collaborated with dynamic team to enhance customer satisfaction and bolster overall marketing
strategies for female-owned and operated business
Crafted comprehensive brand identity, establishing distinctive and cohesive lifestyle brand presence
Streamlined customer check-in, schedule management, and merchandise sale processes by
employing Mindbody Software, increasing operational efficiency along with customer satisfaction

Microsoft Office

Google Suite

Tableau

Canva

Power BI

Keynote